Tuesday, March 08, 2005

Gibraltar Tourism Road Show in Brighton

The Gibraltar Tourist Board is hosting an exhibition and showcase at Brighton’s Metropole Hotel today.

Over one hundred and fifty travel agents and representatives from the UK media will be invited to meet members of Gibraltar’s travel and tourism industry, including hoteliers and ground-handlers, and also UK operators who offer Gibraltar programmes.

“The event will provide an opportunity to generate increased awareness of Gibraltar as a tourist destination, and to update the UK travel industry on the latest developments which impact on tourism in Gibraltar,” said a GTB spokesman.

The evening will also provide an opportunity for UK tour operators to promote their range of Gibraltar products. GB Airways, a British Airways franchise carrier, will also be able to promote the air routes it operates to Gibraltar from London Gatwick and London Heathrow and Monarch Airlines will be able to promote its services out of London Luton and Manchester airports.

This event forms part of the GTB marketing strategy for the UK market. The exhibition and showcase will be hosted by the Chief Executive of the GTB, Peter Canessa, in the presence of the Minister for Tourism, Joe Holliday. Also present will be the Director of the Gibraltar Office in London, Albert Poggio.

After the exhibition, selected guests will be hosted to a dinner given by Minister Holliday where a wide-ranging tourism sales and marketing presentation will be given by Nicky Guerrero, Sales & Marketing Manager for the Gibraltar Tourism Board assisted by Ian Leyde, who is responsible for tourism sales and marketing in the Gibraltar Government Office in London.

The evening will continue with the presentation by the Minister of the Ed Lacy Tourism Award. The Award this year is being presented to Annie Bennett for her article “Posh on the Rock” that appeared in the Sunday Telegraph of 22 August 2004.

“I am particularly pleased with the response from travel agents and media from the Brighton area to this event,” said Joe Holliday. “The south east of England has always been an important generator of tourists to Gibraltar. The new route from London Heathrow to Gibraltar has helped to increase capacity from this region, which can only be positive. I greatly welcome the way in which Gibraltar players in the field of tourism are teaming up with UK tour operators and airlines, in order to promote all aspects of Gibraltar tourism.”


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