Tuesday, January 25, 2005

Gibraltar Tourist Board at FITUR

Gibraltar Tourist Board will be exhibiting at the 25th edition of FITUR (Feria Internacional de Turismo) which will take place in Madrid from 26th to 30th January 2005.

The exhibition is targeted at tourism industry professionals for the first three days, and then to the general public for the final two days, at the weekend, and is always very well supported.

The 75 m² Gibraltar stand will feature a design which includes a striking outline of the Rock of Gibraltar along with eye-catching photo images. It will be manned by staff from the Gibraltar Tourist Board. The stand will provide meeting areas to enable representatives of Gibraltar’s travel and tourism industry to meet their clients or prospective clients.

On the eve of FITUR, Minister for Tourism Joe Holliday will host a dinner in Madrid for a number of Spanish travel journalists. The Minister will then visit the Gibraltar stand on the opening day of the exhibition, accompanied by the Chief Executive of the Gibraltar Tourist Board, before returning to Gibraltar.

Gibraltar’s stand at FITUR provides the tourism industry in Gibraltar with a base from which to sell their products and services,” said Mr Holliday. “An element of the tourism strategy of the Government is to market Gibraltar as a tourist destination in Spain and Madrid is the obvious place in which to do this. FITUR will also provide an opportunity for the GTB to meet a number of Spanish operators and progress discussions with them on the development of Gibraltar holiday packages. It is a useful forum because the early part of the exhibition and fair targets tour operators and travel agents and the latter part is dedicated to the general public who are the people who are planning their holidays and to whom we can get our message across.

Meanwhile the Mancomunidad yesterday declared that besides its own space in the Cadiz Tourist Office area, it will make use jointly of the Gibraltar Government stand to promote its own tourist product at FITUR.

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